Brno Christmas is the 2nd-best Christmas in the world. Right after the one in your home.
This slogan from Brno’s AETNA agency first appeared in connection to Brno Christmas last year and became so popular that it’ll be connected to the event this year, too. To create this year’s visuals, AETNA called in Vendula Pucharová Kramářová, who brought her typical ornamental style. By using artistic motifs of Christmas bread and carp, her art brings the culinary side of the holidays to the fore and, in addition to posters, brochures, adverts, websites, and social networks, also decorates this year’s collection of TIC BRNO Christmas souvenirs (chocolate, mints, tins, badges, canvas bags, and more).
Letošní ornamentální vizuál je natolik poutavý, že by bylo škoda neumožnit návštěvníkům Brněnských Vánoc podívat se na něj ještě jinýma očima, a proto je tady augmentovaná realita!